Mediapost Hit Mail, part of the French group La Poste since 2009, was assisted by the bnt team in Romania in the acquisition of 60% of the share capital of the Romanian company Ideologiq.
Mediapost Hit Mail has a turnover of 25.3 million euros, more than 700 employees and around 600 active customers.
The company Ideologiq is active in the field of communication and digital marketing and is present on the markets of Romania, Moldova, Greece, Cyprus, Croatia, Slovenia, Bulgaria, Hungary and Serbia.
Given the notable growth of Ideologiq, which ended 2021 with a turnover of €2.2 million ($2.14 million) and recorded an increase of 55% compared to the previous year, its integration into the Mediapost Hit Mail group is quite natural and is the first in a series of acquisitions to be made in Romania.
The bnt team in Romania facilitated the entire acquisition process, applying the know-how acquired over twenty years of practice in corporate law, M&A and beyond.